Marketing Library Programs for Increased Impact (webinar)
Tues. Feb. 27; 1 pm
Presented by: Sam Helmick, Public Service Librarian
Burlington Public Library; Burlington, IA
Increase your library’s impact by empowering patrons to contribute to the library marketing conversation. This session will give participants a hands-on look at how teens communicate with each other on social media and how to use social media to promote events. Learn how to collect patron-driven content for more meaningful dialogue, how to better represent the diversity of your service population in marketing media and how to craft vibrant, engaging campaigns designed to move beyond the brick-and-mortar boundaries of your Library Space. From traditional paper flyers to the newest social media tricks, we’ll help you level up your library’s marketing game. Platforms covered will include Snapchat, Facebook, Twitter, Instagram, and Tumblr.
Sam Helmick is the Public Service Librarian for the Burlington Public Library in Iowa. She is an ALA Councilor, 2016 ALA Emerging Leader, a YALSA Printz Award Committee Member and recently served on the ALA Public Awareness Committee for the #LibrariesTransform and Library Card Sign-Up Month campaigns. Her book, Mobile Social Marketing for Libraries, is available through Rowman and Littlefield Press.
This webinar will be recorded.
Submitted by Jamie Matczak