Marketing to special populations is no different than marketing any other resource and service provided by your library. There is no difference between offering something nobody knows about and not offering it at all.
ALSC Blog from January 7, 2017: "Making Your Marketing Work for Special Populations"
This article is a guest post from the ALSC Library Service to Special Population Children and Their Caregivers Committee. The article applies to library service for special population groups of all ages with other general marketing tips.
Submitted by Kris Adams Wendt.